Factors influencing Adidas’ guidance raise include strong sales growth, successful marketing campaigns, and increased demand for athleisure wear. The company's innovative products, such as the popular Ultraboost running shoes and Stan Smith sneakers, have resonated with consumers. Additionally, Adidas’ commitment to sustainability and corporate social responsibility has boosted its reputation and consumer trust. The company's digital transformation initiatives, including e-commerce expansion and personalized shopping experiences, have also contributed to its success. Furthermore, Adidas' focus on emerging markets like China and India has tapped into new customer bases. Overall, these factors have propelled Adidas’ financial performance, leading to an optimistic guidance raise.