Affluent consumers have a substantial impact on the retail industry. Their preferences drive trends and influence purchasing behavior. Retailers often cater to their tastes by offering high-end products and personalized services. This demographic group tends to seek unique and exclusive experiences, prompting retailers to enhance their offerings to meet these demands. As a result, the retail landscape is continuously evolving to adapt to the changing needs of affluent consumers. From luxury brands to upscale shopping destinations, the presence of these consumers shapes the overall consumer experience in the retail sector. Their influence extends beyond just buying power, impacting marketing strategies and consumer expectations.