Streaming services have significantly affected revenue streams for traditional cinemas worldwide. The rise of digital platforms offers viewers convenience and diverse content choices, impacting the way people consume media. Cinemas face challenges in attracting audiences as streaming options keep expanding. This shift has led to a decline in box office sales for movie theaters. The convenience and comfort of home viewing have drawn viewers away from the traditional cinematic experience. As a result, cinemas must adapt by enhancing the overall customer experience to compete with the growing dominance of streaming services in the entertainment industry.