ESG criteria guide investors towards sustainable practices, considering environmental, social, and governance factors. It helps evaluate risks and opportunities, influencing long-term investment decisions. Companies embracing ESG principles are viewed positively, attracting ethical investors seeking both financial returns and positive impact. Integrating ESG into investment strategies can enhance financial performance and mitigate risks associated with non-compliance or controversies. Beyond financial metrics, ESG criteria offer a holistic approach aligning investments with values and societal goals. As awareness grows, investors recognize the profound impact of their choices on the world, shifting towards responsible and impactful investing for a sustainable future.