Digital disruption has profoundly affected traditional retail, transforming the way consumers shop and businesses operate. The rise of e-commerce platforms and digital marketplaces has provided unprecedented convenience and choice for customers, diminishing the appeal of brick-and-mortar stores. As a result, traditional retailers are struggling to compete, with many facing declining sales and store closures. The impact is evident in the changing consumer behavior, with a growing preference for online shopping and digital experiences. Furthermore, technology advancements like augmented reality and virtual reality are redefining the shopping experience, blurring the boundaries between the physical and digital worlds. To survive and thrive, traditional retailers must embrace digital innovation and adapt their strategies to meet the evolving demands of tech-savvy consumers.