Public perception plays a crucial role in shaping the banking industry, affecting its reputation and trustworthiness. Positive perception cultivates confidence in customers, attracting more business and investments. Conversely, negative perception can lead to customer withdrawals and loss of confidence. Negative events, such as banking scandals or economic crises, can deeply impact public perception. To overcome this, banks must prioritize transparency and open communication to build public trust. Maintaining a strong reputation is key, as it influences consumer behavior and decisions, affecting the overall health and stability of the banking industry. Proactive efforts to improve public perception can lead to long-term success and sustainability in the competitive banking sector.