Air China is implementing various strategies to recover from the impact of the pandemic. The airline is focusing on enhancing its digital services, offering more flexible booking options, and prioritizing passenger safety. By adapting to the changing travel landscape and investing in technology, Air China aims to attract more customers and rebuild confidence in air travel. Additionally, the airline is collaborating with other industry partners to create travel packages and promotions to stimulate demand. These initiatives demonstrate Air China's commitment to resilience and innovation as it navigates through these challenging times. Through these efforts, the airline is poised to bounce back stronger than ever.