Victoria's Secret, once an iconic lingerie brand, has undergone significant evolution over the years. Originally renowned for its glamorous and elaborate runway shows featuring supermodels, the brand is now embracing a more inclusive and diverse image. With changing societal norms and increasing demands for inclusivity, Victoria's Secret has shifted its marketing strategies to reflect a broader definition of beauty. The brand has introduced a more diverse range of models in its campaigns, promoting body positivity and empowerment. By adapting to modern ideals and promoting self-confidence, Victoria's Secret is successfully establishing a more relevant and welcoming image in the fashion industry.