Generative AI in video game development has revolutionized the industry by enabling developers to create dynamic, immersive worlds. This advanced technology uses algorithms to generate in-game content, such as levels, characters, and storylines. By employing generative AI, game creators can streamline the development process and enhance player experiences with unique and engaging gameplay elements. From procedurally generated landscapes to adaptive enemy behaviors, this technology fosters creativity and innovation in game design. As a result, players can enjoy more personalized and unpredictable gaming experiences that keep them coming back for more. Generative AI is reshaping the future of video games.