Adidas Yeezy, the iconic sneaker line created by Kanye West in collaboration with Adidas, has had a tremendous impact on the company's stock performance. Released in 2015, the Yeezy line quickly gained popularity, becoming a symbol of status and style among sneaker enthusiasts. As a result, Adidas saw a significant increase in demand and sales, leading to a surge in their stock price. The unique design, limited availability, and celebrity endorsement of the Yeezy line created a sense of exclusivity and desirability, driving up demand even further. Investors recognized the profitability of this collaboration, contributing to the overall success of Adidas in the stock market.